Falken Tyres
Falken is one of the three main brands of the Japanese tyre
manufacturer Sumitomo Rubber. The company also has the Asian
rights for the Dunlop brand name as well as marketing its
own Sumitomo brand in that region. Falken, however, is the
only brand marketed by the company in Europe.
The Falken brand has developed a position in the market as
a value-for-money high performance tyre and has improved its
consumer awareness levels in recent years thanks to activities
in the motorsport arena.
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