Bridgestone Tyres
Bridgestone can currently claim a position as the world's
largest tyre manufacturer. Although the company can not claim
market leadership in the UK for its main premium brand, the
Bridgestone brand is a leader in many other parts of the world,
including the parent company's homeland, Japan.
In Europe the Bridgestone brand has increased its profile
significantly in recent years thanks to the company's involvement
in motorsport and particularly in Formula One.
In addition to the Bridgestone brand, which is marketed as
the company's main premium line, Bridgestone also owns the
Firestone range, which now tends to be positioned as a mid-range
brand.
Bridgestone splits its summer tyre range into three distinct
groups - Potenza (for high performance cars), Turanza (for
top-end touring cars abd the B-Series (for compacts, hatchbacks
and smaller saloon cars). In addition, the company markets
a range of winter tyres under the Blizzak name.
Product
Range
Car Tyres - Summer
Car Tyres - Winter
4x4 Tyres
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