Bridgestone Tyres
Nowadays, Bridgestone claim to be in position as the world's
leading manufacturer in tyres. Despite the fact that Bridgestone
can't claim to have market leadership in the UK for its main
premium brands, the Bridgestone brand is a market leader globally,
including the parent company's homeland, Japan.
Bridgestone has managed to significantly increase its profile
in recent years mainly due to the company's involvement in
motorsports, particularly Formula One.
Although the Bridgestone brand is marketed as the company's
main premium line, Bridgestone is also is the proprietor of
the Firestone tyre range, which is usually positioned as a
mid-range brand.
Their summer tyre range is split into 3 groups - Potenza
(for high performance cars), Turanza (for top-end touring
cars and the B-Series (for compacts, hatchbacks and smaller
saloon cars). Winter tyres are marketed by Bridgestone under
the Blizzak name.
Product
Range
Car Tyres - Summer
Car Tyres - Winter
4x4 Tyres
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