|

Tyre News
AvonBegins Support of British
Hillclimb Championship
Avon Tyres is throwing its weight behind the MSA British Hillclimb
Championship, with a new agreement to be title sponsor this
season. The Championship will be organised by the BARC and
will include rounds at the leading hillclimb venues in the
UK, as well as Jersey and Guernsey.
The addition of the prestigious grassroots championship
expands the UK motor racing portfolio of Cooper Tire Europe,
which manufactures the Avon brand. Cooper’s European motorsport
involvement already includes title sponsorship of the Cooper
Tire British F3 International Series and the Avon Tyres British
GT Championship.
A new pricing structure for its competition
tyres has been designed by Avon specifically to attract new
entry-level drivers to the championship, with a view to securing
its long-term future.
Paul Coates, Avon Tyres Motorsport general
manager, said, “Across the UK and Europe, we are involved
in a wide range of very high-profile, prestigious and important
race series but we can’t forget the grassroots competitors,
as they represent the baseline and the future of the sport.
“That’s why we’re delighted to work with the
BARC, support the Avon Tyres MSA British Hillclimb Championship
and provide what incentives we can to make the series as attractive
as possible to new racing drivers.”
BARC Chief Executive, Dennis Carter said, “It
really is great to have Avon Tyres on board in supporting
and helping to promote this very prestigious Championship.
They have a wealth of experience in producing and supplying
hillclimb tyres and we look forward to working with them.”
Avon will subsidise prices on specific hillclimb
specs in size ranges relevant to the typical hillclimb competition
cars and has promised to continue compound development on
its hillclimb offering throughout the 2012 season. The company
will be introducing race tyres in a selection of new sizes
to suit hillclimb competitors and advances in technology from
all areas of Avon’s development programme will be transferred
to hillclimb tyres, wherever relevant. It will also support
the championship, its teams and drivers with marketing and
local PR campaigns. A tyre supply and fitting service at the
events will be provided by BMTR, who will also be available
to offer competitors specialist advice on the Avon hillclimb
product range.
The Avon Tyres MSA British Hillclimb Championship
was launched on Saturday February 4 at Leicestershire circuit,
Mallory Park. (Feb 10, 2012)
Lassa to Expand Capacity
Brisa, producer of Lassa tyres and a joint venture company
between the Bridgestone Corporation of Japan,and the Sabanci
Group, the leading industrial conglomerate in Turkey, has
announced that it will invest USD 117.5 million in its tyre
manufacturing units located at Izmit, Turkey.
"This is the largest investment ever in our
company's history, about which we are very excited. The production
capacity expansion at Production Facility in Izmit is primarily
intended to meet the growing demand in both local and export
markets as well as reinforcing Lassa's commitment to becoming
a global brand," said Mr Hakan Bayman, General Manager of
Brisa.(April 19, 2012)

|