Market Report Shows Internet Tyre Sales Offer Significant
Value
Market Report Shows Internet Tyre Sales Offer
Significant Value Market Research carried out by tyre pricing
research specialists Encircle Marketing has revealed that
buying tyres over the Internet through specialist online
retailers can result in significant savings for the consumer
when compared with traditional outlets such as national
fast fit networks, car dealerships and regional independents.
According to Encircle, who audit the top
23 car/ 4x4 tyre sizes on a variety of websites and whose
findings were published in the specialist tyre trade magazine
Tyre Trade News, over a three month period from May-July
2009 the average price per tyre from pure internet retailers
was £69.
This compared favourably, with the next cheapest
channel, local independents (£73) and was massively cheaper
than the average price offered by national fast fit chains
(£89). Other average price were regional independent (£76),
car dealers (£79) and autocentres (£82).
The specialist online retailers, whose prices
were included in the reearch included Blackcircles, as well
as Best Buy Tyres, Etyres, Netatyre and Tyreshopper.
If we examine the average price by speed
rating and focus purely on premium brands in order to account
for anomalies in brand mix, the value offered by Internet
retailers was even clearer. For S and T rated tyres the
average internet retailer price was £54 compared with £84
with National Fast Fits. For H rated tyres the average internet
price was £77 compared with £99, for V rated tyres £71.60
compared to £101 and for W,Y and Z rated tyres £112 compared
to £147. Prices were averaged out on a spread of rim sizes
from 13"-18".