Market Report Shows Internet Tyre Sales Offer Significant Value

Market Report Shows Internet Tyre Sales Offer Significant Value Market Research carried out by tyre pricing research specialists Encircle Marketing has revealed that buying tyres over the Internet through specialist online retailers can result in significant savings for the consumer when compared with traditional outlets such as national fast fit networks, car dealerships and regional independents.

According to Encircle, who audit the top 23 car/ 4x4 tyre sizes on a variety of websites and whose findings were published in the specialist tyre trade magazine Tyre Trade News, over a three month period from May-July 2009 the average price per tyre from pure internet retailers was £69.

This compared favourably, with the next cheapest channel, local independents (£73) and was massively cheaper than the average price offered by national fast fit chains (£89). Other average price were regional independent (£76), car dealers (£79) and autocentres (£82).

The specialist online retailers, whose prices were included in the reearch included Blackcircles, as well as Best Buy Tyres, Etyres, Netatyre and Tyreshopper.

If we examine the average price by speed rating and focus purely on premium brands in order to account for anomalies in brand mix, the value offered by Internet retailers was even clearer. For S and T rated tyres the average internet retailer price was £54 compared with £84 with National Fast Fits. For H rated tyres the average internet price was £77 compared with £99, for V rated tyres £71.60 compared to £101 and for W,Y and Z rated tyres £112 compared to £147. Prices were averaged out on a spread of rim sizes from 13"-18".